Nolcha: New York City Award Winning Fashion Show and Event Production

SmartWater | New York Fashion Week

Smart Water on the runway during the Nolcha Shows

Smart Water and the Drink Up Campaign during the Nolcha Shows Fashion Lounge

Smart Water during the Nolcha Shows

Nolcha Fashion Week New York 2011 at the Metropolitan Pavillion on September 12, 2011.

Smart Water on the runway during New York Fashion Week

Nolcha Fashion Week New York 2011 at the Metropolitan Pavillion on September 12, 2011.

Smart Water on the Nolcha Shows runway during New York Fashion Week

Nolcha Fashion Week New York 2013. The event showcased indepedent fashion designers and brands. It was held at Pier 59 Studios in Chelsea Piers on February, 13 2013. (Photo: Jeffrey Holmes/www.jeffreyholmes.com for Nolcha)

A model lines up for the runway with Smart Water

Smart Water backstage at the Nolcha Shows

Smart Water placed on runway seating during the Nolcha Shows

Smart Water with a model backtage during the Nolcha Shows

Smart Water backstage during the Nlcha Shows at New York Fashion Week

Smart Water backstage during New York Fashion Week

A model drinks Smart Water during hair and makeup at the Nolcha Shows

A model poses with Smart Water during the Nolcha Shows

A model drinks Smart Water during the Nolcha Shows